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Este artigo busca observar o funcionamento do discurso da midia empresarial na construcao da imagem da mulher executiva na contemporaneidade, momento historico-social configurado pela conquista de um espaco de lideranca para a mulher, mas tambem momento em que o discurso machista atravessa essa conquista e transforma o espaco em lugar de luta pelo direito de ser mulher e empresaria. Para tanto, analisamos duas reportagens da revista empresarial HSM Management, direcionadas aos profissionais do mundo corporativo, que tratam da mulher de negocios, a partir dos estudos em Analise do Discurso, especialmente das reflexoes de Michel Foucault. Os resultados mostram que a hegemonia historica construida sobre o homem como lider executivo ainda pauta a construcao da mulher no meio empresarial. * This paper seeks to observe the operation of the business media discourse in the construction of the executive woman image in contemporaneity, a social-historical moment configured by the conquest of a leadership space for women, but also at a time when the sexist discourse crosses this conquest and changes the space into a fighting place for the right to be a woman and a businesswoman. Therefore, we have analyzed two articles in the business magazine HSM Management, aimed at professionals in the corporate world, who deal with businesswomen, based on the studies in Discourse Analysis, especially from Michel Foucault's reflections. The results show that the historical hegemony built on the man as executive leader still guides the construction of women in the business environment.

A MULHER EXECUTIVA NA ATUALIDADE: A CONSTRUÇÃO DA LÍDER FEMININA * EXECUTIVE WOMEN IN THE PRESENT: THE CONSTRUCTION OF THE FEMALE LEADER