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The main objective of this study was to analyze the influence of materialism on adolescents’ subjective quality of life. For the empirical research, 705 questionnaires were applied in public and private schools in the city of Joao Pessoa (Brazil), resulting 667 valid responses of adolescents between 12 and 18 years of age, mostly women and from private schools. The sampling was by conglomerates and the analysis of the data was quantitative. From the results, it was not possible to confirm the direct influence of the level of materialism on the level of subjective quality of life. The limitations were presented by not having identified a high level of materialism among the adolescents surveyed. The social contribution of this study is the identification of factors that may increase adolescent consumption.

Materialism and its influence on the subjective quality of life of Brazilian adolescents