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espanolNos proponemos analizar el factor credibilidad de los candidatos del PP, PSOE, C´s y Podemos/IU ante los debates electorales televisados de las campanas de 2015 y 2016, mediante entrevistas semiestructuradas a los responsables de campana en esos comicios. Se realiza la investigacion mediante analisis de contenido y analisis comparativo, recurriendo a un panel de expertos, que pone de manifiesto las similitudes y diferencias entre los partidos politicos. Los resultados apuntan a las siguientes caracteristicas: el concepto de credibilidad se asocia a valores de fiabilidad, confianza, notoriedad, cercania, capacidad resolutiva y a la obtencion de muchos likes y retuits en las redes sociales; la personalidad de los lideres se impone a los recursos tecnicos de los directores de campana; la alta exposicion mediatica opera como un factor debilitador de la credibilidad; y los candidatos de los partidos mas centrados reciben valoraciones mejores y mas homogeneas que los de partidos polarizados. EnglishThis article aims to analyze the credibility factor of the candidates of PP, PSOE, C's and Podemos / IU in the face of the televised electoral debates of the 2015 and 2016 campaigns, through semi-structured interviews with the campaign managers in those elections. Research is carried out through content analysis and comparative analysis, using a panel of experts, which highlights the similarities and differences between political parties. The results point to the following characteristics: the concept of credibility is associated with values ​​of reliability, trust, notoriety, closeness, resolving capacity and the obtaining of many likes and retweets in social networks; the personality of the leaders is imposed on the technical resources of the campaign directors; high media exposure operates as a weakening credibility factor; and candidates from more focused parties receive better and more homogeneous ratings than those from polarized parties.

Credibilidad de los políticos españoles en las elecciones de 2015 y 2016