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RESUMO : A partir de um processo natural, os generos discursivos acompanham os diversos usos da linguagem nas esferas sociais. Em se tratando do ambiente virtual, percebe-se, cada vez mais, o surgimento de novos generos. E nesse contexto que emerge a poesia digital, um genero discursivo relativamente pouco explorado, mas bastante rico na sua composicao e na sua construcao de sentidos. Denominado, geralmente, de ciberpoesia, poesia animada ou clippoema, esse tipo de poesia ganha uma dinâmica diferente no ambiente virtual, configurando-se, simultaneamente, pelo uso da palavra, do som e da imagem, e permitindo, ao hiperleitor, uma participacao passiva ou mais ativa, ou seja, um grau baixo ou mais elevado de interacao com o texto. Considerando esses aspectos, o presente estudo tem como objetivo analisar a interatividade em poesias digitais. Para tanto, foram coletadas para analise quatro poesias, adotando, ainda, como arcabouco teorico-metodologico as contribuicoes de Bakhtin (2003), Marcuschi (2003, 2004, 2007), Souza (2007), Antonio (2008), Maues (2010), Primo (2000, 2005 ) e Silva (2001), entre outros estudiosos do tema. Apos a analise, contatamos tres graus diferentes de interatividade: um grau baixo, um grau medio e um grau alto, que permitiram diferentes possibilidades de participacao ao hiperleitor e definiram, respectivamente, a interatividade de maneira passiva, ativa ou colaborativa no ambiente virtual . PALAVRAS - CHAVE : generos discursivos; poesia digital; i nteratividade . ABSTRACT : Discourse genres accompany the diverse uses of language in social spheres, as part of a natural process. In dealing with the virtual environment, the emergence of new genres can be increasingly perceived. It is in this context that digital poetry emerges, being a discourse genre that has, relatively speaking, not been much explored. It is however, quite rich in composition and in the construction of meaning. Called, usually, cyber poetry, animated poetry or clip poem, this type of poetry has acquired a different kind of dynamics in the virtual environment, through the simultaneous configuration of the use of words, sound and images. This permits the hyper-reader to participate both passively and actively, in other words, to have a lower or higher degree of interaction with the text. Considering these aspects, the objective of this study is the analysis of interactivity in digital poems. Four poems were chosen for analysis with this end in view. The contributions of Bakhtin (2003), Marcuschi (2003, 2004, 2007) , Souza (2007), Antonio (2008), Maues (2010), Primo (2000, 2005), Silva (2001) and other scholars have served as the theoretical and methodological framework of this work. After analysis, we contacted three different degrees of interactivity: a low grade, a medium grade and a high degree, which allowed different possibilities of participation to the hyper-reader and defined, respectively, the interactivity of passive, active or collaborative way in the virtual environment . KEYWORDS : discourse genres; digital poetry; i nteractivity .

A interatividade na poesia digital: palavra, imagem e som em movimento / Interactivity in digital poetry: word, image and sound in movement