
The Importance of Creativity in Marketing Communication of Tourism in Cities
Author(s) -
Ema Mišúnová,
Daniela Kasaničová
Publication year - 2013
Publication title -
geografické štúdie
Language(s) - English
Resource type - Journals
ISSN - 1337-9445
DOI - 10.17846/gs.2013.17.2.32-54
Subject(s) - creativity , tourism , marketing , business , advertising , psychology , geography , social psychology , archaeology