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An important role in opportunity-building to ensure decent living conditions and to improve the human capacity of any territory is played by development and quality functioning of all elements of a large social complex, but their underdevelopment in contemporary realities could have an impact on decline in key socioeconomic indicators of quality of life and social well-being, and at the same time could be one of the main disincentives of state growth and existence in general. In turn, insufficient study of the influence of social infrastructure on people, their potential on regional level, makes it impossible to build effective integrated development strategies and reflects a low level of awareness of the real issues on the ground. In terms of historical characteristics, geographical location, economic and demographic features of the territory, Chernivtsi region was chosen for the study. The main objectives were to study the dynamics of formation and functioning of certain elements of social infrastructure of the region, their problems and solutions for the region as a whole. The article analyzes the system of indicators characterizing main categories of social infrastructure of the region under study. A number of problems have been identified, the main ones considered to be reduction of the total number of infrastructure and providers of services to the public and significant disparities in social infrastructure development between rural areas and urban settlements. Complex maps have been built, that reflect the state of individual components of social infrastructure and graphs that demonstrate the dynamics of the studied indicators in the region. A number of quick and effective measures to improve the state of social infrastructure in Chernivtsi region are proposed, aimed at overcoming existing problems and providing the harmonious development of people and their potential.

HUMAN POTENTIAL DEVELOPMENT IN CHERNIVTSI REGION: THE ROLE OF SOCIAL INFRASTRUCTURE