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Today, gastronomy tourism is among the most important alternative tourism types that generate high income for the tourism sector. Achieving this high income can undoubtedly be achieved by loyal tourists who have created a strong gastronomic image, strong gastronomic awareness and emotional belonging. In this study, the effects of emotional belonging and perception of gastronomy image of tourists on Turkish cuisine were investigated. 430 foreign tourists staying in hotels in Ayvalık were interviewed within the scope of the research. These individuals were identified by easy sampling method. In the study, significant and positive effects of emotional belonging on gastronomy image and gastronomy awareness were determined. It has been concluded that the image of gastronomy also has positive and significant effects on the awareness of gastronomy. Based on the results of the research, a number of recommendations were made to tourism stakeholders.

TURİSTLERİN DUYGUSAL YİYECEK AİDİYETLERİ VE GASTRONOMİ İMAJI ALGILARININ TÜRK MUTFAĞININ MARKA BİLİNİRLİĞİ ÜZERİNE ETKİLERİ