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This paper exposes the process optimization techniques in the Northeast Automotive through the study of the process improvement analysis tools, through a bibliographical review, addressing the evolution of this theme from its idealization to the contemporary times. In order to prove the proposed hypothesis, a case will be presented in an automobile company that presents the reasons that led to the need for this optimization, aiming to improve the process flow, providing the operator with good working conditions, as well as all deployment steps for increased productivity. After this, the results show the importance of efficient use of chronoanalysis, considering that the study of times and the determination of standard time provide information necessary to control the entire process, thus ensuring customer service. Finally, it can be concluded that the tools used in automotive manufacturers can be easily implemented in other industrial areas, as long as they are well managed and conducted by a good team. This makes it possible to improve line balancing within a stable production system.

MEDIÇÃO DO TEMPO DE CICLO: UM ESTUDO DE CASO A PARTIR DA APLICAÇÃO DA CRONOANÁLISE EM UMA MONTADORA DE AUTOPEÇAS