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This essay aims to analyze the pathways and challenges of innovations and organizations towards sustainability. Therefore, it starts with the discussion of the main technological paradigms, with emphasis on the paradigm of sustainability, and two related currents of thought: technological optimism and the Jevons paradox. Subsequently, features related to so-called sustainable innovations and sustainable innovative organizations are presented. It is concluded that there is a need for deepening and appreciation of elements that have not yet been explored in this fi eld, such as the characteristics of innovations coming from the sustainable paradigm (radical resource productivity, biomimetics, green chemistry, industrial ecology, renewable energy and green nanotechnology), the trajectories of development of sustainable innovations or learning in innovative and sustainable organizations.

revista aos - amazônia, organizações e sustentabilidade

CAMINHOS E DESAFIOS DE INOVAÇÕES E ORGANIZAÇÕES RUMO À SUSTENTABILIDADE ## PATHWAYS AND CHALLENGES OF INNOVATIONS AND ORGANIZATIONS TOWARDS SUSTAINABILITY