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Changes in the Croatian economy, introduced upon accession to the European Union, significantly influenced the needs for logistics services, and thus the logistic industry. In planning investments and development of their business, companies mainly rely on their own marketing activities and experience, which are of limited scope, without scientific approach and analysis. For this reason, a systematic research on the current demand for logistics services has been initiated, along with defining guidelines for improving Croatian logistics industry performance. Final conclusions are enhanced by comparative analysis of the research results and the logistic performance indicators provided by the World Bank. Guidelines for improving the logistic industry performance outlined in this paper should be considered as scientific contribution in defining national development strategy of the logistic sector.

Guidelines for improving logistic performances as drivers of the logistic industry development