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Until now, the issue of quality of the products of SMEs (small and medium enterprises) remains the main issues as the cause of low ability to compete. This study focused into the issue of what happened with regard to the quality of products in the supply chain SME products. This study aims to describe how the culture of quality in the supply chain of SMEs and their role in contributing to the lack of SME products. The study involved 128 SMEs in the food processing industry cluster and garment industry. The research uses qualitative method with case study approach. The results showed an average internal quality culture reached 3.62661 supply included in the category enough. Of the five industry cluster, a culture of quality in the internal supply chain is the best T-shirt industry (4.3385) in both categories, while other four clusters exist in enough categories, with grades: hoods (3.661), soy crisps (3.6635), cassava chips (3.64), and the last chips fish balls (2.829). The low average internal quality culture supply mainly is in industrial processing of cassava chips and chips fish balls. One reason is the low awareness of quality. There is no technology and equipment adequate to safeguard the stability of quality. The upper most excellent quality culture occurred in the supply chain, where the product is controlled by big industry, is the industry shirts (4.018), soy crisps (3.613), and hoods (3.473), while when in the upstream industry controlled by small or SMEs, there is deterioration in the cultural values of quality: cassava chips (2.917) and chips fish balls (2.781). For downstream, 100% controlled by SMEs, there is an average value of quality culture 3.5662.

Mapping the Supply Chain Issues SMEs and Impact for Quality Products