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In the context of the postindustrial economy, the development of the territory is increasingly associated with two keys of territorial resources of the present – culture and tourism. Tourism is a massive sociocultural and socioeconomic phenomenon and one of advanced economic sectors, yielding rather substantial incomes, which are central to the resource for social and economic deve-lopment, ensuring social stability and mutual understanding of people. In this article, the author identi-fies the essential features of tourism and its sociocultural aspects. By way of the fundamental condition of the effective tourism development and the resource of the region development, it is pointed out the assurance of its permanent, seasonally independent character, which can be achieved by attracting culture as a resource of tourist industry. Special attention should be given to the tourism as an object of state cultural politics. The study analyzed the international, federal and regional normative legal documents, which is regulated in the tourism sector. By way of argument it is enumerated the legal documents of the Republic of Crimea. The main problems and prospects are analyzed. The increasing popularity of tourism, as a factor of regional development, is closely connected with culture as an object of tourist interests and wit the key of tourist resources. The author cites the number of problems in local tourism, as one of the foundations, which are indicate the disunity of the tourist industry and the cultural sphere. To solve these problems, it is necessary to envisage the development of mechanisms and to attract extrabudgetary funds, the interac-tion of all departments and social subjects, interested in the development of culture and its usage, as well as a regional development resource, by means of involving cultural heritage objects to the tourism industry. In the conclusion it is emphasized that cultural potential of the regions is not only formed the so-ciocultural identity of the population, but also it is underlined the successful branding of territories and the formation of their positive image, which can affect their tourist attractiveness. At the same time, there is such kind of tourism that allows culture, in the highly profitable sphere, to act not only as an aesthetic resource, but also to make a profit. That is to say that active interaction of tourism and culture of the socioeconomic level of the regions has been risen. The social sustainability has been ensured due to the growth of employment and well-being of the population. The development of trade, as well as transport, construction, food and other spheres, and the development of regional infrastructure are ensued. In addition, the effective attractions of culture, as a resource of tourism, are allowed not only to develop rapidly, but also to stimulate the tourism sector itself and to broadcast the unique cultural resources of the territory in the worldwide space.

TOURISM AND CULTURE AS FACTORS OF REGIONAL DEVELOPMENT: PROBLEMS OF INTERCONNECTION