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Local Action Groups (LAG) as actors in the EU rural development policy refl ect the endogenous paradigm. Th ey utilize the cooperation of their members and social networks to achieve the goals defi ned in their strategies developed upon the EU regulations on rural development. Th e paper demonstrates how the printed Czech media refl ect the activities of LAGs. Such research gives a background to answer the question if the references to LAGs in the Czech Republic highlight the paradigmatic shift from the material factors towards the endogenous or hybrid resources embedded in using the intangible factors for development. Th e research consists in the quantitative content analysis of 498 articles about Czech local action groups. Th e analysis indicates that paradigmatic shift is only at the beginning. LAGs activities are still reported to be embedded in using the material factors (exogenous approach) instead of reporting and accounting the endogenous resources composed of both material and non-material factors of rural development.

Tracing shift in Czech rural development paradigm (Reflections of Local Action Groups in the media)