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Corporate social responsibility campaigns which are one of the most fundamental determinative subjects in the connection of a corporation with the world and one of the most important parameters of corporate reputation are a long-term communication system. When we look at history, we see that the elements encouraging humans to social behaviours dated back centuries ago. Corporate social responsibility incorporates many studies such as making studies within the framework of ethical rules and preparing voluntary social campaigns other than obeying to the laws. Also, corporate social responsibility not only includes obeying to the legal and economical obligations but also proactive and voluntary administration efforts regarding social and environmental problems. This study aims to reveal the viewpoints of the corporations of the highest standing in Turkey to CSR enterprises. Corporate social responsibility enterprises-related principles, strategies, social enterprise fields and evaluations of public relations implementers of “The Most Admired Companies in Turkey”, determined by Capital Monthly Business and Economy Magazine in 2008, will be presented. Therefore, a status determination study was performed by having a thorough interview with public relations' implementers that develop more integrated management policies by taking into consideration projects providing benefits to society and all the social stakeholders and the environment, and contribute to excellent communication and accordingly the development of corporate reputation.

dergipark (istanbul university)

NEW COMMUNICATION TREND OF THE CORPORATIONS: CORPORATE SOCIAL RESPONSIBILITY - AN ANALYSIS REGARDING CORPORATE SOCIAL RESPONSIBILITY CONSCIOUSNESS OF THE CORPORATIONS HAVING THE HIGHEST CORPORATE REPUTATION IN TURKEY