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The research aims to determine the economic organization of the honey producers associated the APISMAR (RS). It is used the model Structure-Conduct-Performance (SCP) as referential theoretical and the descriptive method of analysis, based on primary data, obtained by structured questionnaires and interviews, and secondary. The survey results show that, among the associates, honey production prevails on small farms (1-5 ha), beekeepers are several years in the activity (average, 16.7 years), are concentrated in the extract from 1 to 50 beehives and the most of them use technology manual for extraction of the product. Regarding the economic organization, the producers do not diversify production, do not differentiate the product and considered the difficult for selling honey as main barrier to entering in market. The main conducts are: practice the average market price, cost reduction, community meetings to encourage the consumption of honey and product delivery at home. The average productivity of the associates was 27 kg / hive / year and in the State of 18 kg / hive / year, a 50% higher performance.

A ORGANIZAÇÃO ECONÔMICA DOS PRODUTORES DE MEL ASSOCIADOS À APISMAR (RS): UMA AVALIAÇÃO A PARTIR DO MODELO ECD