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espanolModern organizations have given great importance to the investment in Communications and Information Technology (CIT), in order to obtain reliable and suitable information that enables them to establish an appropriate Strategic Management approach, according to the innovative and competitive context of the 21st century. The aim of this paper is to illustrate the relationship between the investment in CIT (Hardware, Software and Telecommunications) and the Strategic Management Scheme among 107 SMEs in Cali – Colombia, by using statistical tools such as the Chi-Squared Test of Independence, the Multiple Imputation Data Technique, and the PLS-PM Methog (Partial Least Squares – Path Modeling). The most important outcome of this research work is finding that CIT investment, more precisely, Software Investment, is one of the most important factors impacting Strategic Management within organizations. espanolLas organizaciones modernas han estimado como inversion prioritaria acceder a las Tecnologias de la Informacion y las Comunicaciones (TIC), con el principal proposito de obtener informacion confiable y oportuna que les permita establecer un direccionamiento adecuado con el contexto innovador y competitivo del siglo XXI. Este articulo pretende ilustrar la relacion entre la inversion en TIC (Hardware, Software y Telecomunicaciones) y el direccionamiento estrategico en 107 PYMES de Santiago de Cali – Colombia, utilizando herramientas estadisticas como Test de Independencia Chi –cuadrado, imputacion multiple de datos y PLS-PM (Minimos cuadrados parciales – Modelacion de rutas). El principal resultado de la investigacion, es que refleja que la inversion en TIC, especificamente en software, es uno de los principales apoyos para el direccionamiento estrategico de las organizaciones.

risti

Inversión en Tecnologías de la Información y las Comunicaciones y su relación con en el direccionamiento estratégico de las PYMES de Santiago de Cali - Colombia