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The purpose of this article is to understand the recent urban restructuring processes that have taken shape in the historic center of Salvador, particularly the corporate and governmental actions supported by the logic of gentrification and privatization of the urban space. The analysis focuses on the proposal for intervention in the Neighborhood 2 de Julho, in order to understand how this process has taken place in this area, which has been recognized by Unesco as a World Heritage site. In the private developments supported by the government, social exclusion processes are evident. They are produced by an exclusionary model of urban planning based on a conception of corporate urbanism that uses mechanisms of devaluation and revaluation of the historic-cultural heritage. This contributes to facilitate and expand the process of resignification of the urban heritage and the expulsion of the poor population. Keywords : historic center of Salvador, gentrification; Neighborhood 2 de Julho; World Heritage site; privatization of urban space.

Gentrificação no Bairro 2 de Julho, em Salvador: modos, formas e conteúdos