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Trust is essential in building relationships. In mobile commerce, as in electronic commerce, trust is even more\udvaluable given the absence of human contact and direct observation of the service provider. Despite the\udimportance of trust for mobile commerce, there has been little academic effort to study the relationships between\udmobile devices unique components of interactivity and customer trust, or the relationship between offline, online\udand mobile trust. This study proposes a trust-mediated model for customer attitude and transaction intentions in\udmobile commerce contexts that incorporates trust transference and unique factors present in mobile commerce.\udData were collected in an online survey and analyzed via structural equations modeling. Results suggest that\udtrust transferred from online contexts and ease of use have significant effects on mobile trust formation, while\udalso indicating that mobile trust influences consumers’ attitudes and intentions to purchase using mobile devices.\u

The effects of trust transference, mobile attributes and enjoyment on mobile trust