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In the article there was done a brief analysis of differentiating the notions of “concept” and “world picture” in cognitive linguistics and linguaculturology. As the result of the analysis, it can be shown as general similarity of usage of the same terms in both cognitive linguistics and linguaculturology, integrative approach to the language, the main attention which is paid to the dyad of “language and human” in investigating concept and world picture. In the other hand, usage and expressing of these concepts in their own limits and in certain conceptual and cultural frames can be observed.

CONCEPT AS AN OBJECT OF STUDY OF COGNITIVE LINGUISTICS AND LINGUOCULTUROLOGY