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The article has analyzed the "cluster" category, the expected positive effects of the creation and development of clusters in the agri-food sphere of the Southern region have been grounded and the European clustering experience has been considered. The concept of a cluster as a unique organizational and economic formation has been investigated. The advantages of clustering in the agri-food sphere of the region for increasing its competitiveness in foreign markets have been analyzed. It has been shown, that cluster initiatives in the agri-food sphere of the regions are a popular platform for cooperation between countries. It was noted, that the regions in which the clusters function are becoming leaders in the economies of certain countries. It has been concluded, that the effectiveness of interaction in a cluster is determined by the optimality of the combination of interests of all major groups of participants. The development of clusters will be more effective if they are implemented on the basis of the principle of "reasonable specialization", that is, taking into account the unique competitive advantages of the region. In addition, success will depend on the ability to adapt to the environment.

CLUSTER DEVELOPMENT OF THE AGRI-FOOD SPHERE OF THE SOUTHERN REGION: THE FOREIGN ECONOMIC ACTIVITY ASPECT