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Due to the popularity of recreation and entertainment activities, the concept of ecotourism is getting popular in recent years. The research targets in this study include tourists to the Wuyi Mountain Duanyuan Ecological Tourism Zone, China. The convenience sampling approach is used in this study and a total of 500 questionnaire copies are dispatched. There are 372 valid questionnaire copies returned and the rate of response is 74%. The results of this study indicate that 1.there is a positive correlation between the environmental knowledge and the environmental attitude, 2.there is a positive correlation between the environmental attitude and the environmental behavior, and 3.there is a positive correlation between the environmental knowledge and the environmental behavior. Finally, recommendations are proposed based on the research results and expected to be beneficial for culturing common people’s environmental literacy, correct environmental attitude, environmental and ecological caring, and fulfillment of environmental behaviors.

CORRELATION BETWEEN THE ENVIRONMENTAL KNOWLEDGE, ENVIRONMENTAL ATTITUDE, AND BEHAVIORAL INTENTION OF TOURISTS FOR ECOTOURISM IN CHINA