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Strategic Alignment is a challenge for current university management. However, its application had not considered process management and continuous improvement approaches that are required to accomplish strategic quality goals. This is a complex task because there are several ways for Strategic Alignment implementation. Process approach is a novelty in this concern. This work is aimed to show a procedure to achieve the Strategic Alignment between Process Management and current strategies at universities by means of Management Control, based on a Continuous Improvement approach. Its application by means of a case study is also shown.

El alineamiento estratégico y la calidad de la gestión en las universidades.