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Services of water supply and sanitation in Romania has undergone major transformations in recent years, both from the technical point of view, but also from organizational point of view. All these changes have had and have effects on the communities, positive and negative (generated from construction sites). This paper highlights the particularities of Social Responsibility Campaigns, carried out by the public operators of water services from Romania in this transition to comply with the rules imposed by the European Union, with the identification of the benefits generated by these campaigns, both for operators and for the community. The ultimate goal is to justify the necessity of implementing corporate social responsibility strategies in a transparent and equitable manner in the area concerned. Keywords—corporate social responsibility, sustainable development, stakeholders, costumer, water operator.

CHARACTERISTICS OF CORPORATE SOCIAL RESPONSIBILITY IN THE WATER PUBLIC SECTOR IN ROMANIA