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Rationality criteria in Mergers and Acquisitions (M&A) deals is Value Creation. Behavioural Corporate Finance evidences several ítems influencing the activity. M&A specialists Advisors are decision making contributors, witnesses and responsible for the evolving support of the related standards arising from their praxis. Research built for the first time with the involved specialists advisors platform by in depth interviews and surveys shows the main factors with capacity to produce deviations and the main deviations. The resulting knowledge allows capacities of analysis and negotiation and increases the value of planning, training and management at deals frames. Rationality might be enhanced by the advisors behavioural criteria.

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Main Deviations over Specialist’s Usual Praxis Affecting Prices and Their Sources in Mergers and Acquisitions Deals. A Behavioural Add-On to Rationality. The Spanish Market Case in 2013