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India’s present education system, especially the school sector, is in the era of globalization and is going through a phase of drastic transformation. Some parents strive to get their children admitted in one particular school for quality education, while some others withdraw their children from the same school due to dissatisfaction with its quality. Hence, there is a fierce competition among the schools to satisfy the parents with quality education. There is a mushroom growth of private schools, with cutthroat competition to maintain high success rate. They provide adequate facilities and thereby attract both the parents and students to their fold. This fierce competition among private schools has forced the government and government-aided schools also to join the race. Hence, this study attempts to find out the factors influencing parental choice of school for their children.

Key Factors Influencing Parental Choice of School for their Children in Namakkal District