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This study approaches the communicational manifestations in corporate profiles on Facebook. The objective is to investigate the use of the website as an organizational communication mechanism. With an exploratory nature, it makes use of desk research in profiles of Nike, Skol and Gol and through content analysis it identifies and classifies the messages posted by the organizations. Results showed the predominance of institutional and marketing intents. Some messages, however, showed the companies' intention to dialog with users through "relational content".

Comunicação Organizacional Aplicada no Ambiente do Site de Redes Sociais Facebook