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The authors discuss the main approaches to the determination of the ideal image of Ukraine’s political leader from the viewpoint of the theories of leader’s traits and the situative and personal-situative theories. The main types, species, and forms of the leadership are considered, and the basic trends in the political consciousness of Kharkiv’s citizens (such as the instrumentalism, economization of approaches, increase in indifference to the political process, totalization of the consciousness, etc.) are demonstrated by the results of a series of focus-group interviews.

The image of ideal political leader in the perception of the electorate in Kharkiv (by the results of a focus-group interview)