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This study seeks to identify the attributes of quality, which in the perception of buriticupuenses voters, are the most relevant in the selection of a candidate to the Municipal Executive Branch. A quantitative methodology was used, with a descriptive and cross-sectional character, primary collection of data was done through the electronic form Google Forms, made available through the WhatsApp, e-mail, groups of the Facebook, and by Messenger. Printed forms were also applied. The Monte Mor and Quintino questionnaire (2014), composed of 23 (twenty-three) questions, divided into 9 (nine) constructs, was adopted as a data collection tool. The Likert Scale was composed of five positions as a tool to collect the answers. It was verified that the buriticupuenses voters are on average judicious in the selection of a candidate to the Municipal Executive Power. According to linear regression applied, the variables "Government Planning" and "Candidate Compliance" are positively associated with the voting criterion of these voters. It is concluded that it is important for candidates to the Buriticupu-MA Municipal Executive to use electoral marketing tools in their political campaigns, seeking to know the variables that lead the buriticupuense voter to decide their vote.

revista eletrônica de administração and turismo

ATRIBUTOS DE QUALIDADE DOS CANDIDATOS AO PODER EXECUTIVO MUNICIPAL: ANÁLISE NA VISÃO DOS ELEITORES/QUALITY ATTRIBUTES OF THE CANDIDATES TO THE MUNICIPAL EXECUTIVE POWER: ANALYSIS IN THE VISION OF THE ELECTORS