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This article discusses gastronomy and its diversity as a motivation and contribution to the cultural identity, trying to show the reality of the destinations where it is the main tourist attraction in order to contribute to better understanding of the phenomenon involving the movement of visitors for gastronomic, touristic and cultural reasons. In addition to being a relatively recent phenomenon, gastronomy has become increasingly important in Ecuador, as well as in other countries, sparking a considerable number of visitors traveling motivated by culinary activities; also, Ecuador can be considered a destination with great potential for tourism because of its outstanding culture. The methodology that has been used in this article is: observation and surveys to owners of entertainment establishments (bars and discos) and the bartenders in charge of preparing cocktails.

Diversidad gastronómica y su aporte a la identidad cultural / Gastronomic diversity and its contribution to cultural identity