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Since it was coined by Dale Dougherty of O'Reilly Media in 2004 at a conference on the universe of Web 2.0, the term has changed dramatically. In this maelstrom was born just five years ago, a figure that had never generated as much controversy as to their responsibilities and organizational fit: the Community Manager.The demand for information on this new profile is growing at a rapid pace, which is normal if you consider that this is an activity that, for the moment, there is no need any qualifications or expertise. This has meant that there be many voices have been quick to classify it as a philosophy of life rather than a solid job prospects. They are wrong. Being a community manager is not only skillfully managing social networks for a given company looking to increase their social impact, but must have knowledge of online communication strategies for reaching the community effectively. This coupled with the profile of the journalist / communicator is increasingly linked with the technology that makes it necessary for consideration as a specialization within the field of journalism.

La comunicación como herramienta clave del community manager. Justificación de su presencia en las facultades de comunicación