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This paper analyzes the content of  En Construccion , the first show aimed at young people created by the Spanish Public Television and broadcast by the second channel (La 2). One the one hand, it was studied the structure of the format used by the television to join the programmes targeted at this audience. On the other hand, it was analyzed the advertising scheduled during the broadcasting of this program.  The study shows the kind of products and services advertised and it also highlights the performance of the public channel to European and National commercial communication normative. The research contributes to portray the programming and advertising strategies aimed at young people of the second channel of the Spanish public channel.

Análisis de En Construcción: el primer espacio de producción propia para jóvenes de La 2 de TVE