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The present work explores the centrality of the image in contemporaneity, attending to the problem of the social bond from a Lacanian perspective. In this sense, parting from the Borromean knot between the real, symbolic and imaginary registers, the article will tackle the distinction between semblance and simulacrum, its articulation with the capitalist pseudo-discourse and the increasing power of technosciences.

Semblante, discurso y simulacro en la escena contemporánea