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in her 2012 book “addiction by design: machine gambling in las Vegas”, cultural anthropologist Natasha Dow schüll drew attention to a pervasive phenomenon in gambling addiction called “the Zone”: a state of dissociation in which long-term machine gamblers feel “one with the machine” and disconnected from the worries of their daily lives. To them, being in the Zone is both calming and deliberating. Playing is no longer about the thrill of the win (which it might have been in the past), but about maximizing time on machine and in the Zone – sometimes to the point of barely eating, urinating or sleeping for days, isolated from social contacts. according to schüll, what typically dispels the Zone is either no longer having access to money, or an overwhelming urge to go relieve oneself. at this point, when the deliberating calm of the Zone is gone, players feel sadness, guilt, shame and disappointment. staying in the Zone steadily corrodes their finances and social life, and is at the heart of gambling addiction for many machine gambling regulars. The Zone is comparable to a phenomenon known in positive psychology as “flow”, which has been studied extensively for many decades, most notably by psychologist mihály csíkszentmihályi (1990). Flow is a state of complete involvement in an activity for its own sake: The sense of self is attenuated, sense of time is distorted, and the person feels challenged and skilled. The enjoyable and engaging state of flow can be experienced in virtually any activity from surfing to playing chess. however, experiencing flow can also have adverse consequences, as noted by csíkszentmihályi (1990, p. 62):

Article Commentary: Zone out and your money flows away; go with the flow and your money might stay