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This study aims to describe and analyze the factors which affect the performance of managers consisting of entrepreneurial orientation and creativity factors and their impact on competitive advantage. Apart from that in this study also seeks to want to know how big the impact is directly entrepreneurial orientation and creativity to competitive advantage and influence indirectly through manager performance. The research was conducted on a sample of 170 manager’s small medium enterprises (SMEs) in the shoe industry Mojokerto East Java Province, sampling using random sampling techniques. Through the analysis of the results of structural equation modeling (SEM) found that the first-factor entrepreneurial orientation and creativity positive effect on manager performance. Second, the factors of entrepreneurial orientation and creativity direct positive effect on the competitive advantage. Third, through manager performance, factors of entrepreneurial orientation and creativity indirectly positively effects on the competitive advantage. Fourth, manager performance positively affects competitive advantage.

mediterranean journal of social sciences

Factors Affecting Performance Manager and Its Impact on Competitive Advantage: Studies Small Medium Enterprises (SMEs) in The Shoes Industry Mojokerto East Java Province