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For almost a century, several Egyptian comedies have set up cringe-worthy power-sensitive encounters between struggling low-paid teachers and spoiled rich and powerful students, often leading to negative portrayals of teachers and student-teacher relationship. One play,  Madraset el-Moshaghbeen  ‘School of the Rowdies’ (1971), has long been held accountable for student misconduct across the country. A 2008 film with a loosely similar theme,  RamaDan Mabrouk Abul-Alamein Hamouda,  has received a much warmer welcome as a harmless light comedy. This paper brings these two comedies into focus and probes into the management of cringe in filmic text based on the Benign-Violation Theory of humor as well as Baldry and Thibault’s (2006. Multimodal transcription and text analysis: A multimedia toolkit and coursebook with associated on-line course.  Equinox ) Multimodal Transcription Model. Optimizing for the four dimensions of psychological distance (temporal, social, spatial, and hypothetical) would help control the benignity of embarrassing violations and free the audience to enjoy the humor. Alternatively, minimizing psychological distance would evoke audience empathy with the violated teacher character and may block audience amusement. Audience reactions through the comment field on strategic clips from the film and play on YouTube would reveal whether a cringe-inducing scene has evoked amusement, vicarious embarrassment, or both. The paper proposes an inventory of the features that would contribute to adjusting psychological distance to achieve the desired effect. These features intersect with the four dimensions of psychological distance, narrative and stylistic choices, as well as the multimodal affordances of filmic and embodied expressions.

Handle with care! teachers in Egyptian cringe comedies: a multimodal analysis