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Background : Several studies have explored factors influencing consumer choice of foods and non-alcoholic beverages (hereafter, foods), and brand information has been shown to affect potential determinants of eating behaviour, such as consumer attitudes. However, experimental studies have yet to fully elucidate the impact of brand information (presence versus absence of brand imagery) on actual behaviour, in terms of acute food-related decision making. This study aimed to review recent developments and identify key methodological considerations and future directions for this field.

journal of agricultural and food industrial organization

Brands and Food-Related Decision Making in the Laboratory: How Does Food Branding Affect Acute Consumer Choice, Preference, and Intake Behaviours? A Systematic Review of Recent Experimental Findings