English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This article reports on 279 surveys that were conducted to determine how Montevidean consumers perceive the forms of address inherent in written advertising. Survey participants were shown five pictures of commercial ads and asked to identify if the ad addressed them as  tú  or  vos . The ads contained only null subject verb forms. The results show that while a majority of consumers identified  tú  as the form of address inherent in verbal  tuteo  forms that use a written accent mark, other verbal  tuteo  forms that do not use a diacritic were less readily identifiable. At the same time, younger speakers showed a propensity for seeing  vos  in advertising more regularly than older speakers. Finally, the results suggest that since Montevidean consumers are accustomed to seeing  vos  in written advertising, in many cases they identify that form of address regardless of the advertiser's intention.

Do consumers distinguish between verb forms in written advertising? Verbal voseo and tuteo in Montevideo, Uruguay