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We conducted a Human-Robot Interaction (HRI) study during a science event, using a mixed method experimental approach with quantitative and qualitative data (adapted version of Godspeed Questionnaire and audio-visual material analysed videographically). The main purpose of the research was to gather insight into the relevance of the so-called “point of interaction” for a successful and user-friendly interaction with a non-anthropomorphic robot. We elaborate on this concept with reference to sociological theories under the heading of “addressability” and “social address” and generate hypotheses informed by former research and theoretical reflections. We implement an interface on our robot system, comprising two LEDs, which indicate the status of the robot/interaction, and which might possibly serve as basal form of embodied social address. In one experimental condition, the movements were accompanied by a light choreography, the other one was conducted without the LEDs. Our findings suggest a potential relevance of social address for the interaction partner to receive additional information, especially if the situation is a contingent one. Nevertheless, the overall rating on the Godspeed scales showed no significant differences between the light conditions. Several possible reasons for this are discussed. Limitations and advantages are pointed out in the conclusion.

On the Attempt to Implement Social Addressability within a Robotic System