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While much attention has been paid to understanding the drivers of support for Donald Trump, less focus has been placed on understanding the factors that led individuals to turn out and vote or stay home. This paper compares non-voters and voters in the 2016 election and explores how self-reported candidate preference prior to the election predicted turnout across three different state contexts: (1) all states, (2) closely contested states won by Trump, and (3) closely contested states won by Clinton. We find that preference for both candidates predicted turnout in the aggregate (all states) and in closely contested states won by Clinton, but only preference for Trump predicted turnout in the closely contested states won by Trump. Moreover, we find that political interest is negatively associated with preference for Clinton when examining candidate preferences among non-voters. Our analysis suggests that non-voters in the 2016 election held meaningful candidate preferences that impacted voter turnout but that state context played an important role in this relationship. This study sheds light on an understudied component of the 2016 election, the attitudes and behavior of non-voters, as well as points to the importance of incorporating contextual variation in future work on electoral behavior and voter turnout.

Candidate Preference, State Context, and Voter Turnout: Comparing Non-Voters and Voters in the 2016 Presidential Election