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The dominant turn towards transmediality across the contemporary media industries has brought a range of emerging digital innovations and new possibilities for telling stories, be it in interactive television experiences, apps, social media, and so on. Despite such rich possibilities, the transmedia phenomenon has also arguably led to a kind of indirect flattening out of how we now understand different media forms, platforms, stories, and even characters. This article will explore the character-building practices that have been employed in augmenting the televisual experience of  The walking dead  (2010–present) across platforms. It looks at  The walking dead: Red machete  (2017–2018), a six-part webisode series available on AMC’s website, the AMC Story Sync facility (2012–present), a double-screen application designed to enable audiences to post live comments about the episodes, respond to surveys, and talk to other audiences via a chat platform, and finally AMC’s  Talking dead  (2011–present), a 30-minute accompanying talk show. I demonstrate how these three examples of what I call  augmented television  draw on sociological and anthropological notions of communication, modern social life, and environment in ways that present chances for what I call  sociological character-building .

“We don’t get to stay the same way we started”: The walking dead , augmented television, and sociological character-building