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Chandra and Zachary’s recent major book,  The Theory of Entrepreneurship: Creating and Sustaining Entrepreneurial Value  ( 2014 ), offers a comprehensive, multidisciplinary, organizational, psychological, and economic synthesis of entrepreneurial studies. A tour de force, the book seeks a unified perspective on the subject, over against the fragmented and incomplete views found across the diverse literature on this subject. Besides commenting on elements on the book, I encourage the authors and their colleagues take the next step and build a collaborative, interactive research/action process to support their framework. This process would enhance the research understandings already being gained and directly benefit the entrepreneurs and investors who can become better researchers of their own situations and more effective in meeting their own aims. I argue this can be done only by directly challenging current Tayloristic organizational and operational practices in universities. I propose using the principles and practices of action research as a way to accomplish the needed changes.

Completing the Cycle in Entrepreneurial Research: Action Research to Link Entrepreneurs and Researchers and Reform the University