English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Literary contributions extensively talk about the problems and constraints that surface the need and strategy to control and support franchisee and how to strengthen this relationship. However, the view of franchisee seems less explored on this subject. Based on empirical study responses of 269 franchisees across UK, we provide their viewpoint. We find that to develop and sustain a franchise and to curb opportunism and the excessive power and reward demands by the franchisor, a cooperative and collaborative strategy is best where conflicts are avoided. This paper highlights the standpoint of the franchisee regarding the actions that lead to conflicts and what do they perceive can curb differences in the relationship of the two entrepreneurs. This paper will significantly contribute to the franchise and business-to-customer entrepreneurship literature and attempt to enhance our understanding of the delicate relationship from the perspective of franchisee.

The Franchisee Perception of Achieving Success in Entrepreneurial Businesses