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Purpose of the work In the context of an intensified and successful cooperation between Continental Automotive Systems SRL and Lucian Blaga University of Sibiu, Romania, the most recent initiative is to undertake a research investigation meant to examine the collaboration between higher education and business and identify new means to increase the efficiency of their partnership taking into account the present challenges addressing both academia and industry, as well as facilitating the transition from the former to the latter in the context of the labour market demands. Methodology The study will provide an analysis of the public-private partnership based on a recent case study endorsed by a thorough theoretical framework. In this respect, an anonymous questionnaire was addressed to two target groups: employees and team/department leaders at Continental Automotive Systems SRL Sibiu. Important findings The results of the case study will provide relevant feedback about the ability of new employees to integrate on the labour market and make full use of the abilities and competencies developed and trained throughout their academic education. Since the present study is a follow up of previous research projects, the case study will now focus on “non-technical talents”, therefore the target group of the questionnaire is represented by employees and team leaders from the following departments: translation services, human resources, purchasing, logistics, finance and controlling. Conclusions that identify implications for future practice and/or policy and key “Take Home Messages” The present paper highlights the relevance of each component of the knowledge triangle – education, research, innovation – as a means to prevent and overcome crisis evinced as: unemployment in addition to graduates’ inability to integrate or adapt to the requirements of business community, labour market mobility and financial instability, economic competitiveness.

Quality Management Principles in the University-Industry Partnership