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The amount of popmusic transmitted via broadcasting, TV and other media has been increased during about the past twenty years while at the same time young people have spent more and more hours per day watching TV, listening to records and radio etc. as almost all of the teenagers nowadays either own or have access to the equipment needed and many programmes contain little but pop every day (MOR-Pop). Consequently, a general shift from the traditional print media to the audio visual media has been observed, together with a concentration on rather few preferential types of music. This process can be understood basically as an effect of the technical media as well as the result of sales promotion and other campaigns (like, for instance, video clips) aimed at shaping the consumers taste and thus, his purchases and consumption. However, as especially middle-of-the-road pop (MOR) is highly redundant, stereotypes are as difficult to avoid as is the wear and tear of musical means by sheer repetition. To conceal the musical redundancy, studio technique usually is employed to create fresh sounds, and videos have become indispensable aids in publicity campaigns.

„Der Sound, der tierisch reinhaut”: Anmerkungen zur medialen Vermittlung und Rezeption von Popmusik