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This paper aims to provide Business English and EAP practitioners with a rationale for including the analysis of narrative elements in business addresses in their language teaching in order to encourage critical thinking in learners. By studying these elements, and the rhetorical function of the narrative in particular, students can become more aware of how the use of narratives can be part of a strategy to convey a particular message in order to influence perceptions and to enact change in a company (Moon 2010: 133). This is especially the case when the company has undergone a crisis (Hearit 1995).

Narratives and accounts: “Post-crisis” narration in annual company reports