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The paper deals with the possibilities of using the data from statistical survey for information channels effectiveness assessment in the case when the same information is provided by more different information channels to different groups of people in the framework of one time period. The association between two categorical variables is analyzed. Values of the first variable represent information channels and values of second one represent different groups of people obtaining information through these information channels. The procedure of information channels effectiveness assessment for different groups of people is suggested. The proposed procedure is applied in information flows about academic ethics improvement at one Slovak university.

INFORMATION CHANNELS EFFECTIVENESS ASSESSMENT ON THE BASIS OF DATA FROM STATISTICAL SURVEY