Open AccessLike it or not? The differences between and success factors of sports providers' use of social networking sites
Author(s) -
Joris Corthouts,
Astrid Denys,
Erik Thibaut,
Jeroen Scheerder
Publication year - 2019
Publication title -
international journal of sport management and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.281
H-Index - 24
eISSN - 1740-2808
pISSN - 1475-8962
DOI - 10.1504/ijsmm.2019.10018026
Subject(s) - business , social media , sports marketing , marketing , success factors , advertising , public relations , internet privacy , political science , world wide web , computer science , marketing management , business administration , relationship marketing