Open AccessIndividual Investors Satisfaction and Loyalty in Online Securities Trading Using the Technology Acceptance Model
Author(s) -
Hien Tran Nguyen,
Long Pham,
Stan Williamson,
Nguyen Duy Hung
Publication year - 2020
Publication title -
international journal of management and decision making
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.259
H-Index - 24
eISSN - 1741-5187
pISSN - 1462-4621
DOI - 10.1504/ijmdm.2020.10030099
Subject(s) - loyalty business model , customer satisfaction , loyalty , business , marketing , customer delight , order (exchange) , customer retention , predictive power , usability , computer science , service quality , finance , philosophy , epistemology , human–computer interaction , service (business)