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Consumer animosity which was firstly defined by Klein et al. (1998) is often used to explain consumers’ buying behavior from a foreign country. Considering the findings and results of past empirical studies, it could be seen that consumer animosity especially was a stronger predictor of willingness to buy foreign (target country-ies) products and consumer animosity was significantly distinct structure from consumer ethnocentrism which was previously conceptualized by Shimp and Sharma (1987). In this study, in the era of increasing anti-country currents, it was explained the consumer animosity concept that could be defined as strong negative emotions toward purchasing products from a disliked country and mentioned the differences and similarities between consumer animosity and other concepts such as consumer ethnocentrism, origin-of-country effect, country image, country boycott, consumer cosmopolitanism. In this aim, it was collected the findings and results of past studies, revealed the drivers and outcomes related to consumer animosity, pointed out the importance of consumer animosity on businesses actions, and presented the results of classifications related to consumer animosity concept and proposals to the businesses and future studies. Extended English abstract is in the end of  PDF (TURKISH)  file . Ozet Ilk kez Klein vd. (1998) tarafindan tanimlanan tuketici dusmanligi, tuketicilerin yabanci ulkelerin urunlerini satin alma davranislarini aciklamada sikca kullanilan bir kavramdir. Tuketici dusmanligi konusunda gunumuze dek yapilan ampirik calismalar sonucunda ortaya cikan bulgular; tuketici dusmanliginin yabanci urun satin alma niyetinin belirlenmesinde guclu bir tahmin degiskeni oldugunu yansitmaktadir. Bunun yaninda, tuketici dusmanliginin daha once Shimp ve Sharma (1987) tarafindan tanimlanan tuketici etnosentrizminden ayri bir yapiyi temsil ettigi ortaya cikarilmistir. Bu calismada; anti-ulke akimlarinin gunden gune cogaldigi cagimizda, belirli bir ulkeye karsi hissedilen olumsuz duygularin karsiligi olarak ortaya cikan tuketici dusmanligi kavrami aciklanmakta ve bu kavramin, tuketici etnosentrizmi, orijin ulke etkisi, ulke imaji, ulke boykotu, tuketici kosmopolitanligi vb. kavramlarla benzer ve farkli yonleri dile getirilmektedir. Bu amacla, daha once tuketici dusmanligi konusunda yapilmis kuramsal ve ampirik calismalarin bulgulari derlenmekte, tuketicilerin hissettigi dusmanligin neden ve sonuclari belirtilmekte, tuketici dusmanligi kavraminin isletmeler acisindan tasidigi oneme deginilmekte, tuketici dusmanligi konusunda yapilan siniflandirmalar sonucu ortaya atilan dusmanlik turleri aciklanmakta ve son olarak isletmeler ve gelecek arastirmalar icin oneriler sunulmaktadir.

journal of human sciences

Reflection of animosities among countries on consumers: A conceptual study on consumer animosity concept&lt;p&gt;Ülkeler arasındaki düşmanlıkların tüketicilere yansıması: Tüketici düşmanlığı kavramı üzerine kavramsal bir çalışma