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Companies who want to enter the global markets apply to many methods in order to find customers. In international markets, there are modern customer finding methods in addition to the traditional ones. At this point, with the development of internet, and information and communication technologies, digital marketing tools are used in international markets with the purpose of upsizing the exporting market. In this study, a questionnaire has been made on the use of digital marketing tools in export by 162 SMEs who are a member of Ege (Aegean) Exporters Association General Secretariat. As a result, it has been depicted that the SMEs give importance to digital international marketing activities in addition to the traditional international marketing activities and that they use especially Google Adwords and B2B e-market places with the purpose of exporting, online promotion and foreign market research. In this concept, the study preserves the aim of making a contribution to the literature in Turkey on this subject via both theoretical investigations and researching the situation in SMEs. OzetIhracat yaparak kuresel pazarlara acilmak isteyen isletmeler, musteri bulabilmek icin bircok yonteme basvurmaktadir. Uluslararasi pazarlarda geleneksel musteri bulma yontemlerinin yani sira modern yontemler de bulunmaktadir. Bu noktada, internet ve bilgi iletisim teknolojilerinin ilerlemesiyle dijital pazarlama araclari uluslararasi pazarlarda ihracat pazarini buyutme amaciyla kullanilmaktadir. Bu calismada Ege Ihracatci Birlikleri Genel Sekreterligi’ne uye 162 kucuk ve orta buyuklukteki isletmenin (KOBI’nin) ihracatta dijital pazarlama araclarinin kullanimi uzerine bir anket calismasi yapilmistir. Sonuc olarak, KOBI’lerin geleneksel uluslararasi pazarlama faaliyetlerinin yani sira dijital uluslararasi pazarlama faaliyetlerine onem verdikleri ve ihracat, online tanitim ve dis pazar arastirmasi amaciyla ozellikle Google Adwords’u ve B2B e-pazaryerlerini kullandiklari tespit edilmistir. Bu baglamda calismada, gerek teorik inceleme gerekse KOBI’lerde durumu arastirma araciligiyla Turkiye’deki konu ile ilgili literature katki saglama amaci gudulmektedir.

The effect of digital marketing tools on the export of the Turkish SMEs<p>Dijital pazarlama araçlarının KOBİ’lerin ihracatına etkisi